Duracell, the world's leading manufacturer and marketer of high-performance consumer alkaline batteries, continues to meet the growing global demand for longer-lasting batteries with technology advances and value-added product innovations.

As the use of portable devices expands, Duracell has taken a leadership role in providing batteries to meet consumers' demand for longer-lasting battery performance. Through its extensive research and testing facilities, most notably the Duracell Worldwide Technology Center in Needham, Massachusetts, Duracell continues to invest in ways to both improve the performance of its alkaline batteries, as well as its specialty batteries and rechargeable batteries.

Now with the introduction of DURACELL® PowerCheck Batteries, Duracell continues to set the standard for long-lasting batteries that provide the highest level of value and convenience for consumers.

ALKALINE BATTERIES

DURACELL® SPECIALTY BATTERIES

Duracell is the share leader in the high powered lithium (HPL) photo battery category. First introduced by Duracell in 1985, HPL batteries have set the power source standard for fully automatic 35mm cameras. These batteries have outstanding performance characteristics, including high-rate capability, long storage life, exceptionally high-energy density, light weight, and the ability to operate over a wide temperature range.

Most recently, Duracell added the DLCR2 to its HPL line to meet the needs of new advanced photo system cameras. The DLCR2 offers consumers the same outstanding features as other DURACELL HPL batteries.

In addition to meeting the photo customer's need for a reliable power source, Duracell also sells a full range of batteries for home medical devices such as glucometers and thermometers. Other applications for DURACELL specialty batteries include home security and home entertainment devices.

DURACELL® RECHARGEABLE BATTERIES

In addition to alkaline and specialty batteries, Duracell also offers rechargeable nickel metal hydride (NiMH) and lithium ion (Li Ion) batteries. These batteries are ideally suited to power high power portable devices such as handheld cellular phones and camcorders.

Duracell is a wholly-owned subsidiary of The Gillette Company and is headquartered in Bethel, Connecticut. Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also markets rechargeable lithium ion and nickel metal hydride batteries, primary lithium and zinc air batteries. DURACELL batteries are sold throughout the world, primarily under the DURACELL trademark.